In the event you type in the phrase "SEO Software" into Google, the initial hit it's likely you'll get is often a software called Traffic Travis. Being one of many top CNET downloads, it says a great deal about the software's credibility and reputation. On this Traffic Travis 4 review, I shall be highlighting many of the big changes from your previous version and mention some of the pros and cons of the software.
What's Traffic Travis?
In other words, Traffic Travis is often a tool that can help you manage your SEO campaigns from start to finish. It has market and keyword research functionality, on-page SEO analysis, rank, back-links and competition tracking, PPC information and more. Personally, I use it primarily for tracking the progress of my campaigns in terms of rankings although you can certainly put it on for more than that.
What's New with this Version
The 1st major change could be the interface design. In the previous version, the software was basically an amount of different SEO tools. Now all things have been fashioned with a slant on project management software. A Dashboard has been put in where you can see at a glance how your campaigns are doing. From there you are able to drill on to different sections for further detail.
One other thing is some modules happen to be reshuffled and in some cases combined. One example would be that the thing that was previously the Keyphrase research and SEO Analysis modules have been merged into one module. Generally this is an excellent move as both modules were often utilized in tandem with one another. Unfortunately, the keyword sorter must be thrown out. Perhaps this module was seldom used and deemed unnecessary.
There are several welcome additions to this iteration of Traffic Travis also. The Link Builder modules is something that a lot of individuals will find handy because it finds blogs, forums and pages associated with your keyword that you could build back-links to. The Domain tool does looking on available domains linked to your keywords while offering a quick strategy to purchase them through a domain name registrar.
Things i Like About Traffic Travis
I definitely just like the change in interface. Like I mentioned earlier, I mainly use Traffic Travis to deal with my campaigns so seeing from a project perspective is practical. It also draws the several components together to offer a more seamless feel and look. I should also point out that I didn't experience any lag when using it even though I run it from my laptop.
In my opinion, the most useful facet of Traffic Travis would be the Link Finder. Section of any SEO campaign is building links so this would save time in searching for backlink sources.
What I Don't Like About Traffic Travis
I don't know what prompted the change, but the Page Analysis module just isn't as friendly because the previous version. Not just that, I think that the format in the reports generated needs some serious work. How the data is displayed is definitely not optimized for printing so I hope they improve this.
Because i think combining the Market and keyword research and SEO Analysis into one module would be a great idea, it might still be further improved. The column that indicates the difficulty in ranking to get a keyword currently should be retrieved individually instead of all at once. As you know, this can be quite tedious. While calculating the ranking in one fell swoop will customize the performance in the software, Personally i think the option needs to be available to the consumer.
How Does It Match up against Other Similar Tools
Among other SEO tools, Traffic Travis has become the cheapest in the lot. It is usually one of the simplest to utilize. However, the trade up is that the feature set just isn't as comprehensive also. In terms of the level of SEO data and filtering provided, I feel something similar to Market Samurai performs better.
Conclusion
Traffic Travis 4 is really a mixed bag. Similarly it has significant improvements on the previous version and on the other, some aspects tend to be a step backward. Granted that many major version upgrade may have it's teething problems, still I was expecting a bit more from Traffic Travis. For beginners and intermediate users, Traffic Travis will probably serve you well. For advanced users, you are able to probably give this place a miss.